QFR Solutions
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QFR Solutions

Product Manager

Firm:

Princeton


Category:

Marketing


Created:

04-16-2018


Hits:

46


Industry:

Biotech


Position Type:

Direct Hire


Location:

Princeton, NJ


Product Manager

The Product Manager, Patient Marketing and Support Services is responsible for delivering direct to patient strategies and tactics for the Dermatology Biologic launch brand. This position will be responsible for patient marketing efforts that engage and retain patients (e.g. patient support services). This individual will report to both the Senior Director, Consumer Marketing and Director, Payer Marketing. It will require collaboration with healthcare professional marketing, market access and other commercial departments to achieve near and long term commercial objectives.

Responsibilities:

Overall responsibilities will be to develop strategies that support the patient through their journey and ensure it aligns with the strategic imperatives of the brand. This individual will develop, refine and execute innovative, integrated programs to support the patient.

As a critical member of the marketing team, this individual will be involved on the core components of patient market strategy and tactical plan to include the following key areas:

  • Development and execution of Direct-to-Patient communications; including digital, website and in-office materials
  • Lead tactical execution of comprehensive patient services for various stakeholders through Support Center (HUB)
  • Development and execution of patient advocacy strategy
  • Assist in analyzing key market and performance indicators; adjusting the overall plan accordingly
  • Tracking competitive activities and develop strategies to address competitive threats
  • Partner with cross functional team to develop strategies to support patient journey that aligns and compliments HCP strategies
  • Strong collaboration with external agencies and key internal cross functional groups within the organization (Regulatory, PR, Advocacy, IT, Legal, Payer, Market Research, Medical Affairs, Procurement and Sales)

Qualifications:

  • Bachelor’s degree
  • 3-5 years in pharmaceutical/biotech marketing
  • Hub/patient services experience preferred
  • Experience in developing digital, e-marketing, CRM and/or social media channel strategies strongly preferred
  • Proven skills in the following: brand marketing, marketing program development, project management and execution, and managing financial and budget tracking information required
  • Dermatology experience is a strong plus
  • Basic understanding of marketing practices and market research methodologies, including interpretation of results required. Ability to multi-task, manage multiple priorities and workstreams in dynamic evolving environment required
  • This position is located in Princeton, NJ

Our Office

QFR Solutions
8360 E. Raintree Drive Suite 245
Scottsdale, Arizona 85260

Contact Us

Phone: 480.907.7690
Fax: 877.320.1387
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Career Opportunities

QFR is always looking for the best and the brightest talent to join our team.
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