QFR Solutions
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QFR Solutions

Sr. Brand Manager

Firm:

Princeton


Category:

Marketing


Created:

04-16-2018


Hits:

43


Industry:

Biotech


Position Type:

Direct Hire


Location:

Princeton, NJ


Sr. Brand Manager

The Senior Brand Manager, HCP Marketing is responsible for the development and implementation of promotion designed to support brand strategy and execution of launch plans for a biologic agent in dermatology.  This critical role requires an energetic individual with strong marketing competency and the ability to thrive in an evolving organization.  Integration and collaboration within the brand and broader matrix teams is requisite for successful delivery of the brand objectives. This position reports directly to the Senior Director of HCP Marketing.

Responsibilities:

  • Understanding of disease state and competitive landscape as context for creation of competitively differentiated marketing programs that drive and maintain customer engagement
  • Understanding of disease state and competitive landscape as context for creation of competitively differentiated marketing programs that drive and maintain customer engagement
  • Creation of programs that incorporate brand messaging and are adaptable to HCP segments for both personal and non-personal promotion
  • Design HCP programs to support broader brand initiatives and compliment patient strategies
  • Lead planning, execution and post meeting follow-up for brand advertising and promotion activities for global, national and regional congresses; coordinate management of related logistics for the brand within the dermatology business unit
  • Lead development of brand advisory boards to inform brand strategy
  • Lead content/material creation for a variety of peer to peer and speaker programs; develop speaker training program; partner with the Customer Engagement and Sales Field teams in the development and management of the brand speaker bureau
  • Build key components of the brand sales field training and communication plan; assist in the development and implementation of POA MeetingsAssist in the management of HCP sampling program
  • Assist in HCP specific programs related to HUB services
  • Possess fundamental knowledge of primary research methodologies and have the ability to interpret and apply research results to brand strategies and tactics
  • Utilize metrics to measure the effectiveness of promotion and related execution

Qualifications:

  • Bachelor’s degree, MBA desired but not required;minimum of 3-5 years pharmaceutical/biotech marketing experience
  • Branded HCP and experience with digital marketing preferred
  • Dermatology experience is desired but not required
  • Proven skills in: brand marketing, strategic thinking, project management and tactical execution, analytical thinking, financial and budget management, POA and launch experience

Our Office

QFR Solutions
8360 E. Raintree Drive Suite 245
Scottsdale, Arizona 85260

Contact Us

Phone: 480.907.7690
Fax: 877.320.1387
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Career Opportunities

QFR is always looking for the best and the brightest talent to join our team.
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